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Michelle Savoy
VP of Brand and Market Strategy
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Professional Bio
Michelle D. Savoy is Vice President of Brand & Market Strategy at Citadel Aviation, a provider of elite VIP aircraft services and solutions spanning large-cabin corporate business jets through narrow- and wide-body aircraft. Reporting to the CEO, she owns brand, marketing, communications, and customer experience, along with go-to-market strategy, the marketing budget and its ROI, and directs and stewards Citadel's presence at major tradeshows in the aviation industry and other flagship events around the world.
Since joining Citadel in 2018, Michelle has directed a $1.5M brand integration and corporate name change, doubled social channel performance in a single year, and built the company's first structured customer experience function. She came to brand leadership through operations and people strategy, having launched the marketing function at Versa Integrity Group and scaled IQinVision from 20 to 300+ employees through its acquisition.
Since joining Citadel in 2018, Michelle has directed a $1.5M brand integration and corporate name change, doubled social channel performance in a single year, and built the company's first structured customer experience function. She came to brand leadership through operations and people strategy, having launched the marketing function at Versa Integrity Group and scaled IQinVision from 20 to 300+ employees through its acquisition.
Company, School, Military Branch or Educational Institution
Citadel Aviation
Individual